CBC Promotional
NPR releases the newest addition to their podcast series. Specifically targeting Canadian listeners, Hype Machine is a live CBC podcast that combines a series of trivia games, comedy, music and more.
The Brand
The name of the brand Hype Machine was created with the intention of enticing and “hyping up” the audience for an exciting live showcase. The show's musical undertones served as inspiration for the brand's style and design. Accompanied by a vibrant colour palate the brand captures the energy and the mood of the show. The design is clean yet styled, as indicated by the use of basic geometric shapes combined to produce the Hype Machine logo. The Hype Machine design is the result of merging elements of a jukebox, a very traditional method of listening to music, with a modernized version of a stereo. The combination of mixing old and new creates an entirely new machine, a Hype Machine
The Design
The combination of traditional jukebox colour tones and more technical cooler colour tone gradients offers the design an edgier, more technical feel. The nameplate's header typeface is likewise retro-modern, reflecting the design's jukebox inspiration and overall personality. This personality is expressed in the design mock-ups as each element comes together in unison to create a fun and captivating promotional message.
