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Website Iterations

Each above-the-fold landing page promotes the mock travel company Adventure Air. During the prototyping phase the user experience and accessibility became the main priority. With more iterations, each site began to take on a different theme and became more innovative and creative as the process continued.

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More limited colour schemes were used to create greater consistency between elements on the page. The creation and experimentation with new prototyping methods such as the creation of drop-down menus and search bars, proved useful when creating clear and effective designs.

The Iterative Process

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Photoshop was also used to allow the text to interact with the chosen images, creating a more customized experience. 

Photoshop

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