Tiff Branding
Branding for Toronto International Film Festival. The development of a campaign for this year's event using printed and online advertisements.
One of the most widely attended film festivals in the world, the Toronto International Film Festival (TIFF, frequently stylized as tiff) draws more than 480,000 visitors each year. Since its inception in 1976, TIFF has developed into a dependable hub for the culture of film, operating out of the TIFF Bell Lightbox in Downtown Toronto. The purpose of TIFF is "to change how people see the world through film."
The focal point remains on the subjects in the foreground, but the double exposure effect draws attention to the location and city setting. While the series of lines represents Tiff's connectivity and acknowledges Tiff as an international affair.
Instagram Story
This Instagram story reveals images of the infamous Toronto cityscape. Featuring a different moviegoer this time. The dotted pattern utilizes the double exposure effect in Adobe Photoshop to serves as a metaphor for the imagination and seemingly endless possibilities present during Tiff.
Campaign Design
These print and digital advertisement targets local and international moviegoers. Each media piece features a different moviegoer, demonstrating how movies can bring us together.
"My friends and I got to Tiff every year! We make it a reunion."
"My friends and I got to Tiff every year! We make it a reunion."
Instagram Post
The aim for these designs is to create a series of posts featuring a number of local Torontonians. And International film goers, providing quotes regarding what they like most about Tiff and what they are most excited for.
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Enticing local and international film goers to join in on the festivities.
